The room where the Gucci show was held during the Milan fashion week was more like a sterile operating theater. Tightened in hospital PVC turquoise walls, an operating table, fire doors, ultra bright lamps and plastic chairs for everyone wishing to observe the process.
The concept of the podium, according to the idea of the chief designer Alessandro Michele, was to convey the thrill of the act of creating a new personality, through fabrics and materials. For visual effects (dragons, cut off heads and a snake) at the show was answered by specialists of the factory in Makinarium, which produces special "products" to order. "Alessandro suddenly turned to us, we did not know each other," said the founder of the factory, Leonardo Cruzano, "he had very clear ideas about what he wanted. It was an excellent collaboration; he is a real artist, with a real passion, a fantasy so strong and inspiring that he can not push you forward. "
0 comments